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Wotif campaign designed to attract more tourists to region

TOURISM Fraser Coast has joined forces with Wotif.com in a major campaign to rekindle interest in home-grown holidays and attract stressed-out couples and young families to the region after the busy holiday period.

Starting on January 17, the Wotif Fraser Coast Natural campaign offers a range of value-for-money deals and exclusive bonuses for holiday-makers booking their Fraser Coast escape through the accommodation and flight-booking website.

Tourism Fraser Coast general manager Pip Close said the campaign aimed to build on the strong Christmas and new year period to attract more visitors after the peak school holidays and from late January through to July.

"With the generous assistance of Tourism Queensland we are delighted to be working with Wotif.com on this exciting campaign encouraging Australians to rekindle their love of a home-grown holiday and visit the Fraser Coast region after the busy holiday period,'' she said.

"The Fraser Coast welcomed almost 700,000 Australians to the region last year and this campaign will help us build on this as we work towards our goal to double overnight visitor expenditure by 2020.

"Our region has so much to offer including scenic drive trails, beautiful beaches, World Heritage Listed Fraser Island and historic attractions.

"The newly opened Fraser Coast Cultural Centre is also a must to visit for those heading to Hervey Bay.

"We hope Queenslanders and interstate visitors will take advantage of the campaign which features a range of fabulous holiday deals, attractions and packages to be rolled out through the Wotif.com and GoDo.com networks."

The Wotif Fraser Coast Natural campaign is being supported by a significant media campaign comprising outdoor billboards, cafe screens, radio advertising, social media and more.

Some deals include:

  • Stay three nights in a studio or suite at Ramada Hervey Bay and enjoy a free Tastes of the Bay seafood platter valued at $110 and a bottle of award winning oyster bay wine in your room. Stay five nights and, in addition, receive a copy of the latest Australian Geographic Magazine and daily breakfast for two. The offer is valid for stays from January 17 to March 28, inclusive.
  • Book a one-bedroom family apartment at Hervey Bay's multi award-winning Emeraldene Inn & Eco Lodge for the discounted rate of $110 a night for travel before March 28 and also receive a free family pass to the new Fraser Coast Discovery Sphere and a bonus LED torch ideal for your turtle watching adventures within the region.
  • Set sail on a spectacular adventure with Blue Dolphin Marine tours to see bottlenose and Indo-pacific humpback dolphins and perhaps dugongs and turtles in their natural habitats in the Great Sandy Strait. The special offer available through Wotif's activities website GoDo.com is $70 for adults, $40 for children or $200 for a family of two adults and two children including morning tea plus a bonus nature inspired Blue Dolphin 2013 Calendar, a Blue Dolphin stubby cooler and family pass to the Discovery Sphere with each booking.
  • Other deals include accommodation in Hervey Bay from $89 per night, Fraser Island from $89 per night and Rainbow Beach from $84 per night. Flights from Sydney to Hervey Bay are available from $159.

Topics:  campaign fraser coast pip close tourism travel wotif


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