GOING VIRAL: Tom Noakes is on the brink of something so big.
GOING VIRAL: Tom Noakes is on the brink of something so big. Contributed

Tom’s Doritos 'Crash the Superbowl' payday

TODAY is the day of reckoning for Aussie filmmaker Tom Noakes.

At today's Super Bowl he finds out if he has won one of two prizes in the Doritos Crash the Super Bowl competition.

Noakes' cheeky and slightly disturbing "finger cleaner" ad for the corn chip company is the hot favourite after it went viral and made news bulletins around the world.

The two main prizes, the best of which is $1 million and the chance to work on the set of Marvel's Avengers sequel Age of Ultron, will be awarded during today's gridiron grand final in New Jersey.

An online vote will determine the main winner, while Doritos will select the runner-up who will receive $50,000.

Noakes will be in the audience with the other four finalists, hoping to see his ad show up on the big screen during the event, which was watched by a staggering 108 million Americans last year.


Escape the screens and let's get cycling

Escape the screens and let's get cycling

cycling gives your mind a break and your body an influx of oxygen

Gallery exhibits a 'portrait' of Lismore

Gallery exhibits a 'portrait' of Lismore

Two of our best photographers give Heart & Soul to new exhibition

When beauty stuns you

When beauty stuns you

Airdre trip finds her in awe of Scotland's dramatic landscape

Local Partners