Stay in touch this Father's Day

NEW research has revealed dads expect more than just a tweet this Father's Day.

With 11.4 million Australians visiting Facebook in a month, social media continues to dominate the way we

However new information from Optus suggests getting closer to dad takes more than sending a tweet or Facebook message on Father's Day.

Over half of Aussie dads don't believe a social media message is sufficient and would expect something
more, with three quarters admitting they would prefer a text message to a Facebook message.

Interestingly, 74% of social media obsessed Australians agree that posting a message on a social media network
isn't enough to truly wish dad a happy Father's Day.

While finding the perfect Father's Day gift is often a challenge, of those surveyed, a staggering 82% of Australian
dads just want one simple present - a phone call from their son or daughter.

Encouragingly, it appears Aussie dads won't be left disappointed come Father's Day on 2nd September, as most Australian sons and daughters also feel that they simply need to pick up the phone to dad on Father's Day.

"Whether by phone or face to face, a quick hello goes a long way on Father's Day," Optus marketing manager Michael Smith said.

"In an age where we can communicate with more people, faster than ever before, understanding the needs of our customers helps us facilitate connections in new and exciting ways.

"We have recently launched an innovative range of pre-paid plans to help young Aussies stay closer to dad and
connect to the family more easily."

"For the first time, Optus is offering minutes instead of dollar inclusions with our new Prepaid Social plans, so kids and dads can see exactly what value they are getting and easily keep track of their usage," Mr Smith said.

For more information on this new range of plans visit


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Topics:  family father's day lifestyle phone relationships social media technology

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