Ipswich shoppers going crazy for the onesie

ROMPER SUIT: Bras N Things Riverlink manager Shannon Urquhart models the very popular onesie.
ROMPER SUIT: Bras N Things Riverlink manager Shannon Urquhart models the very popular onesie. David Nielsen

ADULT onesies are selling by the minute in Ipswich, taking the retail world by storm.

The snug one-piece suit is so popular, shoppers are struggling to find stores with available stock.

Worn as a pyjama or casual home wear, the winter must-have has sold out at a number of department stores, lingerie stores and pyjamas shops.

Bras N Things Riverlink manager Shannon Urquhart said shoppers cleared out all of the romper suits a week after they started selling.

"We would have sold one every minute across our stores," she said. "We still have at least 20 people coming into our store looking for them. We are waiting for more to arrive in May."

On the hunt for a onesie is 42-year-old Vanessa Key.

The Grandchester resident started her search four weeks ago.

"I've been to so many stores and they are sold out everywhere," she told The QT.

"They are so comfortable and easy to wear - I absolutely love them."

A Target spokeswoman confirmed stock was limited in Ipswich stores.

She said a new release was planned for mid-April before Mother's Day.

"Our range designed for adults has been a favourite choice for customers," she said.

Ruth Phillips, from Casablanca Costume Hire, said the store was also jumping onboard the onesie craze and bringing in Funsies for winter.

"Funsies are one-piece suits in the shape of animals," she said.

"I've noticed how popular they are at music festivals and believe they'll sell very fast."

Onesies retail from about $40 to $120 and are available in a number of patterns and animal prints.

Topics:  pyjamas

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