Share the fare home

As part of the effort to reduce drink driving and violence outside licensed premises, Ballina Shire Council and the local Liquor Accord have launched a new initiative called Share the Fare.

On Friday, Saturday and Sunday nights for the next three months, patrons at participating venues will be able to get a $4 voucher for a taxi or hire car fare to get them home. A group of people will be able to pool their vouchers together.

Chairman of the Ballina Shire Liquor Accord, Gavin Fensom said that Share the Fare was a first for the region.

“Neighbouring areas use a late night bus or designated driver programs, but in Ballina we’re working directly with local taxi and hire car companies to help provide affordable and safe transport home for patrons,” he said.

“Patrons just need to show their ID to bar staff with a current address, and this is written onto a $4 voucher, valid for that night only.”

They have also introduced a system to alert people by SMS when their taxi arrives.

“Bar staff can give us a mobile number when they make the booking. When the driver arrives, he hits a button in the taxi that sends a text to the nominated mobile announcing his arrival and the taxi number. It means passengers don’t have to wait on the street for their taxi to turn up, and drivers know exactly who they’re meant to pick up. Best of all, it’s a free service,” Bernie Heckler from Ballina District Taxis said.

A list of the participating venues and a set of full terms and conditions is available at ballina.nsw.gov.au or for more information phone Ballina Council’s Road Safety Officer on 6686 4444.


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