Online shopping is getting more popular - do you cater to this market?
Online shopping is getting more popular - do you cater to this market? Kamil Macniak

Sell online, get mobile

SELL online, invest in hardware and software, get mobile and use social media smartly.

These are among are the key tips for SMEs in 2014, according to Bibby Financial Services Australia & New Zealand managing director Mark Cleaver.

He shared some brand-boosting advice that did not need to cost the earth.

The 2013 Sensis eBusiness report showed almost 50% of SMEs owned a tablet, mirroring a trend to go mobile.

He urged SMEs to take advantage of the cheaper advertising opportunities on Facebook, Twitter, LinkedIn and YouTube.

But not all SMEs needed to have a presence on all these networks, he said.

"If you're a recruiter, then a LinkedIn presence is an obvious necessity. If you sell products for young people, then you might want to be on Facebook or Instagram. Make sure you're targeting the right audience to get the best results for your business."

Mr Cleaver said SMEs shouldn't let their size of budget get them down.

"Just because you're small, it doesn't mean you don't exist. So embrace social media with regular updates about your activity and you'll notice the difference. It doesn't cost much to establish a website and email is free, so use the digital world to your advantage."

He said almost three in four Australians now spent an average of $3200 a year on the net.

"If you don't sell online, you risk losing business, particularly to overseas business," he said.


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