BILL Pulver held some distinguished jobs before being announced as the chief executive of the Australian Rugby Union.
He excelled in senior positions at global marketing research firm ACNielsen, NASDAQ-listed internet media and research company NetRatings Inc, Repucom (a global leader in sports marketing research), and linguistic technology solutions company Appen Butler Hill.
Always an avid rugby fan, Pulver was delighted to take his skills to the ARU as it fights flagging interest against the popular A-League, NRL and AFL competitions.
Pulver is a multi-millionaire and the father of 2011 fake collar bomb target Madeleine.
He was a product of the Shore School, with his rugby career including GPS representation, followed by colts and grade appearances for the University of NSW.
"For 20 years I have been a chief executive in a diverse range of industries and now I have the opportunity to focus my efforts on this great game," he said.
Pulver aims to see the Wallabies installed as the No.1 team in the world, more resources put into rugby sevens and an enhancement of the entertainment experience that comes with watching the 15-man game.
The 53-year-old, who will start the role on February 1, is excited about the year ahead.
"It is going to be a wonderful year for Australian Rugby," he said.
"Fourteen Test matches are scheduled for the Wallabies, including the British & Irish Lions, the Rugby Championship, the Bledisloe Cup and the spring tour to Europe to wrap it all up.
"With 10s of thousands of British and Irish tourists about to invade our shores for a very special event that occurs just once every 12 years, I urge all Australian supporters to purchase tickets for the entire family."
Tickets for this series will go on sale on Monday, February 18.
Update your news preferences and get the latest news delivered to your inbox.