POLICE are pleading for people to take extra care when crossing roads following an alarming spike in the number of pedestrian deaths this year.
There have been 38 pedestrians killed on the state's roads so far in 2012 - that's 18 more than the same period last year.
While driver error has been a factor in some of the stated cases, police have cautioned pedestrians against the use of mobile phones and digital media players, like iPods, when crossing the road.
Acting Traffic and Highway Patrol Commander, Acting Assistant Commissioner Stuart Smith has urged pedestrians to be extra vigilant when crossing roads.
"We're constantly calling on road users, including pedestrians, to exercise caution; however, it seems those calls are falling on deaf ears," Acting Assistant Commissioner Smith said.
"The loss of 38 pedestrian lives is tragic and heart breaking for their family and friends, especially when their deaths could easily have been avoided.
"The pedestrian road toll is almost double what it was for the same period last year.
"Disturbingly, it seems our safety messages are being ignored."
All road users - drivers, passengers, motorcyclists, cyclists and pedestrians - are being urged to go back to basics in road safety.
"Not only do we need to look out for each other, we need to look out for ourselves," Acting Asst. Com. Smith said.
"By practising good driver and rider behaviour, you can reduce the risk of causing a collision and, as a pedestrian, if you pay attention and abide by the traffic signals and road rules, you have a better chance of making it across the road safely," he said.
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