The new Sydney FC logo.
The new Sydney FC logo.

New logo for new era at Sydney FC

FRESH from their Premiership-Championship celebrations, Sydney FC have unveiled a new logo to take them into a new era at Moore Park.

The A-League winners have freshened up the club crest, with a stronger emphasis on the city's icon, with the Opera House front and centre, placed above the Federation Star, while also announcing a 10 year renewal of their stay at Allianz Stadium.

"This new crest represents a coming of age for our club. It is an evolution of the previous design with a number of respectful nods to the past," Sydney FC chairman Scott Barlow said of the new crest, which will come into effect from July 1.

"It is a premium and authentic football crest that will stand the test of time and be a true reflection of our club and our identity.

"We are proud to represent one of the world's truly iconic cities and we now have a crest that emphasizes that. An iconic club for an iconic city.

"A big thank you to those Sydney FC members who were involved throughout the design process."

The update came after feedback from club members and supporters who had urged the club to evolve their crest, and the final result was as a result of consultation with a selected group of members.

Cove member Brendan Slowey, who was included in that process, said: "It's been an honour for The Cove to be part of the process of the redesign of the club's crest.

"The club wanted something that would be timeless but that also honoured the crest which came before. We feel strongly that this design achieves that.

"We look forward to seeing it on our shirts along with the golden A-league champion badge."

News Corp Australia

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