News

New CQ retail website is all about women's business

TWO Central Queensland women have launched a new retail website that encourages women to buy from brands with female leaders.

Jade Collins from Rockhampton and Alanna Bastin-Byrne from Mackay, have launched over 2000 brands on femeconomy.com.au.

"Two facts led me to create Femeconomy. The first, women make 85% of consumer purchase decisions," Mrs Collins said.

"The second, gender equality won't be achieved until 2133 at the current rate of progress.

"I thought if we could channel women's significant economic purchasing power towards brands with female leaders, then we'd really make a positive impact in the world for women.

"We believe that if there are more female leaders, men and women will start to benefit from more flexible working arrangements, there will be more income for families as the gender and superannuation pay gap closes and we will start to normalise women as leaders in our community."

 

Research from the Peterson Institute of International Economics shows that going from having no women in corporate leadership to a 30% female share is associated with a 15% increase in profitability for a typical firm.

"The criteria to be a Femeconomy friendly brand is to be at least 50% female owned or have 30% of women on the board," co-founder of Femeconomy and Jade's sister-in-law, Miss Bastin-Byrne said.

"With board membership, it was important for us to align with the Australian Institute of Company Directors' target of 30% of women on boards by 2018."

"Each week on Femeconomy we will highlight a brand, it's products and a female leader. At Femeconomy you can save your favourite brands, so they are easy to locate when you come back to the site. And companies can also submit their brands to us. Find us on Facebook, Twitter, Instagram, YouTube and LinkedIn."

"We know Rockhampton and Mackay are active in the startup space and we are proud of where we grew up," Mrs Collins said.

"We hope the story of launching our site encourages other regional entrepreneurs to go for it!"

Topics:  business businesswomen online shopping


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Facing up to the music

SOUR NOTE: Scott Cooper at The Mecca.

Lismore Music Festival organisers apologise for event cancellation

NORPA founder brings us Opera Australia

FOR KIDS: James Payne as Troll and Ruth Strutt as Ferdinand in El Kid, Opera Australia's production for primary schools.

El Kid comes to Albert Park Public School

Women's Expo to open the festival

Lismore's Women's Festival.

A day long event for the wellbeing of women in Lismore

Local Partners

Difference in generations but we want same thing

Five generation workforce must communicate to make common values a business reality

REVIEW: Under the Gun doco looks at right to bear arms

ARMED: A still from the 2016 documentary film Under the Gun by Stephanie Soechtig.

An in-depth look into America's gun culture.

Messing with your head

MIND BLOWN: What could be weirder than the realisation that we have another completely separate brain and nervous system than the one originating in our heads?

Fascinating connection between your gut and your brain

Sir Elton John coming to Mackay: What you need to know

Sir Elton will come to Mackay and Cairns in September.

Tickets to the concert go on sale on March 14

Un-American tale makes Lion weakest link in Oscars line-up

PSYCHOLOGY researchers find US films and actors most likely to win accolades at the Oscars.

Can rightful winner Midnight take out golden Gosling in Oscars?

Can Lion pip La La Land at the post in this year's Oscars? Sunny Pawar (pictured) helped bring a powerful film to the big screen.

WILL Aussie film Lion triumph or will popular La La Land prevail?

Living End, Grinspoon stars hit stage for American Idiot

Chris Cheney of The Living End stars in the Australian production of Green Days musical American Idiot at Brisbane's QPAC Theatre.

TAKE a look behind the scenes of Green Day's American Idiot musical

Samuel L Jackson dismisses La La Land ahead of Oscars

Ryan Gosling and Emma Stone in a scene from the movie La La Land.

Hollywood actor and Oscars voter says Denzel should win top gong

Former Family Matters stare accused of child abuse

Reginald VelJohnson, left, and Darius McCrary arrive at the TV Land Awards on Sunday, April 19, 2009 in Universal City, Calif.

Darius McCrary has been accused of child abuse

The trick homeowners are using to buy more properties

Chantelle Subritzky leaves her home each week for Airbnb guests.

Queenslanders are going down this path to help pay their mortgages

Stunning home blends South Pacific beauty with Orient style

Immaculate residence with two outdoor living areas

$140k damage: landlord says property trashed, contaminated

He had what he calls "the tenants from hell"

Submarine, buses and 3000 tyres removed in $100K clean up

The list of things removed from this property is beyond astonishing

Ready to SELL your property?

Post Your Ad Here!