LG's wallpaper TV shows off over 1 Billion colours in Active HDR with an integrated Dolby Vision™Dolby Atmos Soundbar.
LG's wallpaper TV shows off over 1 Billion colours in Active HDR with an integrated Dolby Vision™Dolby Atmos Soundbar.

LG's 77 inch wallpaper TV has $40k price tag

IT'S the television that had tech journalists from around the world drooling.

And now you can have one in your own home.

That's if you have a spare $40,000 to spend.

LG Electronics Australia (LG) today announced its top-of-the-range, LG SIGNATURE OLED 77-inch W7 (Wallpaper) TV - now available in select Harvey Norman stores nationwide.

The award-winning design of the 65-inch W7 TV debuted at CES 2017, the world's largest gadgets fest.

LG says the 77-inch model is a step up in size from the 65-inch W7 TV delivering an immersive cinema-viewing experience.

  The super thin TV uses magnetic wall mount to sit flush on the wall, measuring at 6mm in total thickness.

"The result is a sleek and polished display, without the no distraction of excessive cords,'' LG says.

"Cords are instead tucked away in the accompanying sound bar that hosts the electrical for the TV.

"Connection between the TV and the sound bar is achieved subtly through a single ribbon cable.

"The 77-inch LG W7 TV is further proof of our consistent drive to provide Australian customers with more innovative and premium technology," said Angus Jones, general manager of marketing, LG Electronics Australia.

2017 LG OLED TVs support both Active HDR with Dolby Vision™ and Dolby Atmos in one package.

 Netflix has already begun rolling out Dolby Atmos and Dolby Vision-combined enabled content.

There are currently seven LG OLED TV models available in Australia, with the latest 77-inch LG W7 TV landing in stores today for RRP $39,999.

AUSTRALIAN PRICING

LG Signature 77" W7 OLED TV     $39,999

LG Signature 65" W7 OLED TV      $13,499

LG Signature 65" G7 OLED TV       $9,099

LG  65" E7 OLED TV                        $7,999

LG  55" E7 OLED TV                        $5,199

LG  65" C7 OLED TV                        $6,899

LG  55" C7 OLED TV                        $4,099

News Corp Australia

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