RELATIONSHIPS have ups and downs, and in the case of Jaguar and bike maker Pinarello its delivering exciting world firsts.
The two companies have combined expertise to deliver a bespoke lightweight suspension system for a road bike.
It's designed to help riders tackle challenging terrain, such as the cobblestones in Europe.
The Dogma K8-S absorbs shocks of the road which allow riders to keep pedalling regularly with optimum power.
Geraint Thomas of Team Sky raced the new bike at the Tour of Flanders over the weekend where he finished 14th.
The K8-S has been subjected to several months of laboratory and practical tests, using accelerometers, power meters and GPS instrumentation, to ensure rider safety and performance efficiency of the new frame.
In March, Sir Bradley Wiggins and Christian Knees, tackled the long and regular cobble sectors on the last 130km of the Paris-Roubaix route, where comparative tests were undertaken with the Dogma K frame.
"I've never ridden anything like it on cobbles before, which is the most extreme terrain you can ride a bike on. The way it feels, its aerodynamics, stiffness, and improved flex in the rear, is game-changing for cycling.
"This is the first time anyone has gone out there, looked at the demands of the cobbles, and made a bike specifically for that job. It was really noticeable in testing between the guys on the K8-S to the others that weren't. It gives us lots of confidence and a huge advantage on the cobbles."
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