The Creative Collective director Yvette Adams.
The Creative Collective director Yvette Adams.

How to use a Pinterest Business Account effectively

IN lots of ways having social networks is like having children. Some of them are newer to the world than others and some of them need some nurturing to take on a life of their own.

Lately I've been focussing my attention on Pinterest, thanks to our Social Media Specialist Zoe Wyatt who is an absolute gun at it, and who has been encouraging me to spend more time on it.

With her encouragement, I must say I've been having quite a lot of fun with it and discovering some great ways to use it which you may find useful too.

In case you're out of the loop, Pinterest is one of the fastest growing social networks online and is now the third-largest network behind only Facebook and Twitter with some studies showing Pinterest users are pinning just as much as they are tweeting. In short, it is a social bookmarking site where users collect and share photos of their favourite events, interests and hobbies.

Here's five ways we're now using our Pinterest business account that may inspire you to commit a little more time to what is perhaps your 'problem' social media child at the moment:

1) Showcase our work

Like many creatives, we are constantly churning out great design work, but are often too busy to stop and actually let the rest of the world see what we have been working on.

Whilst we've made attempts to establish a dedicated portfolio area on our website, getting it populated to date has taken time so it's always slid down the priority list.

However we've found using widgets (a function available in Pinterest business accounts) it is super quick and easy to show up to 30 of a specified board's latest pins.

2) Link back to our latest blog posts

Including imagery in your latest blog post has become a whole lot more important since the advent of Pinterest.

By sourcing and including a copyright and royalty free image with each blog post, you can then pin the image to a board on your Pinterest account. We've therefore established a dedicated 'Blog Post' board.

People therefore clicking around our Pinterest account can click on any images or intros in this board which catch their interest, and they are instantly redirected back to the specified blog post and therefore connected with the information they were interested in.

3) Feature media coverage achieved

They say 'media begets media' so it's a good idea to let everyone know when you've achieved media as it may just lead to some more.

Showcasing past media articles will also add credibility and help you to position as the obvious expert in whatever it is that you do.

We've therefore decided to showcase our latest media coverage in yet another dedicated Pinterest board, which we also stream to a dedicated page on our website, thus enjoying the best of both online worlds.

4) Promote events

We run lots of events so it's great to be able to promote them over on Pinterest too.

We have several boards on Pinterest related to events we run. 

When you click on over to the boards, by placing +$amount as the very first thing on the description of the image, you are able to get the image on Pinterest to feature with a price tag stripped across the front.

When people click on the image, they'll be taken straight to your dedicated events page, thus securing you (hopefully) with more ticket sales! Perfect!

5) Encourage people to download our free ebooks

We are planning to release regular ebooks to help people understand what we know a lot about and to provide them with helpful information.

To showcase these, more than direct on our website, we're featuring these on Pinterest.

When the person clicks on them, it takes them direct to the page on our site where they can give us their details, in exchange for a free ebook (a great little data capture technique!)

I hope you found some of these ideas useful? How are you using Pinterest for your business? Please share your ideas below or via our social networks. We'd love to hear from you.

By Yvette Adams, director of The Creative Collective.

T: @creativecollect

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