Food for thought
If you want to eat quality food with low food miles, the formation of the ‘Northern Rivers Food’ brand should help.
A group of local food producers have got together with Regional Development Australia Northern Rivers to create the new regional brand.
Membership is open to all growers, manufacturers, food services, distributors and retailers.
“The Northern Rivers is already well known for its unique scenic beauty, magnificent beaches and beautiful hinterland, and we are starting to develop an enviable reputation for producing high quality food,” convenor of the group, Pam Brook from Brookfarm, said. “As an industry we need to work together to help grow this vitally important sector. I think we really have a great opportunity to build a significant sustainable industry and in turn create more jobs for our region.
“The formation of the Northern Rivers Food brand will clearly identify our superb produce and enable our locals to know they are supporting local producers and businesses. I think this is the most exciting development that has happened in the food and drink industry in our area. It brings together not only the larger companies, but embraces new small food businesses and the people who are just starting out on the journey. We have an opportunity to place the Northern Rivers on the Australian culinary map.”
Co-owner of Nimbin Valley Dairy Paul Wilson said he hoped it would put the Northern Rivers on the map in the same way that the Barossa and Hunter Valleys are known for their wine.
“We do produce a lot of food and have done for a long time but it’s not really seen as regional food,” he said. “The implications for a small business like us are that we don’t have to put all of our money into promoting our own brand. If there is a Northern Rivers brand we can jump on to, it makes our job easier.”