Fitness idea blooms from training program let-down

FITNESS fans Bostyn Watling, Moses Noovao-McGreal and Whetu Austin hope to turn a disappointing experience into a successful new business.

Mr Austin was unhappy with a lack of information and guidance he received when he purchased an online exercise training program for $160.

The qualified personal trainer, who works as a scaffolder, thought the product could have been more thorough and cheaper.

"The big thing is knowledge and accurate knowledge," Mr Austin, 24, said.

His mates Mr Watling, 21 and Mr Noovao-McGreal, 22, thought the experience could be turned into something positive.

Between them they are using guidance offered through the Generation Innovation Challenge to develop a smart phone app.

They want to guide customers on using the right equipment, doing the right exercises and eating the right things to achieve their fitness goals.

And they want to offer these things at an accessible price.

Budding entrepreneurs (from left) Moses Noovao-McGreal, Bostyn Watling and Whetu Austin take tips from their Generation Innovation Challenge mentor Alexander de St. Amatus.
Budding entrepreneurs (from left) Moses Noovao-McGreal, Bostyn Watling and Whetu Austin take tips from their Generation Innovation Challenge mentor Alexander de St. Amatus. Stuart Cumming

Mr Watling had been a participant at last year's Generation Innovation but left his group early in the process because he did not support their idea.

He had much more confidence in the suitability of the fitness app.

"I've been waiting for the right idea," Mr Watling said.

Mr Noovao-McGreal said he was enjoying the mentorship being offered through the challenge.

"It's been good... a bit of an eye-opener," Mr Noovao-McGreal said.

Their challenge mentor and Coast-based management consultant Alexander de St. Amatus said watching businesses grow was rewarding.

He said the fitness app had business merit.

"I think it is a great idea," Mr de St. Amatus said.

He said motivation was key to taking a product from inception to its full commercial potential.

"I've never met a founder of a company who wasn't motivated and passionate about their company to begin with," Mr de St. Amatus said.


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