Coffs Coast band Nine Sons of Dan, who got a leg up with the forerunner of the First Break initiative.
Coffs Coast band Nine Sons of Dan, who got a leg up with the forerunner of the First Break initiative.

First Break launch next big thing

BIG names in the Aussie music scene are on the hunt - is it for you?

Commercial Radio Australia and Mushroom Group have joined forces and launched First Break, to help discover the 'next big thing' in Australian music.

The new initiative was open to unsigned artists who have not charted in the top 100 Australian national airplay chart.

Chairman of The Mushroom Group Michael Gudinski said he's long been a supporter of Australian music.

"First Break will give a unique opportunity to a solo performer or band, who have perhaps got themselves to a certain level, to really kick in some doors. What better way than to have the Mushroom Group and commercial radio right behind them?"

Commercial Radio Australia CEO Joan Warner said First Break would replace the 10-year-old New Artists 2 Radio (NA2R) program, which helped local band Nine Sons of Dan get their name out there.

The new initiative includes airplay support for two singles, commercial radio airtime support for touring and marketing over 12 months (worth about $1.9m); financing for creating video clips and social media; on-road support; and a chance to perform at the Australian Commercial Radio Awards (ACRAs).

Entries are now open: go to www.firstbreak.com.au and follow the instructions.
 


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