Enticed by mall's come-hither shine

Dr Airdre Grant
Dr Airdre Grant

DID you know that Chadstone Mall in Melbourne is Australia's largest shopping mall? It has 510 stores, over 10,000 car parking spaces and on a busy day up to 68,000 keen shoppers can show up. The design is impressive with sweeping translucent fibreglass ceilings that let in the light. Despite the crowds it feels beguiling and spacious. The mall was built on land that used to belong to the Convent of the Good Shepherd. See the parable here? Of course you do - the mall represents society's shifting values! Once we worshipped God, now we worship Mammon (wealth, the greedy pursuit of gain).

The way the mall is structured is another metaphor for society. On the top level are all the flash shops: Emporio Armani, Chanel, Prada, Tiffany - you get the picture. This level is not crowded and the window displays are expensively understated. You might see a single stand of lustrous pearls, tastefully draped on a bed of gold edged black velvet. Plus, perhaps, a spray of rare ghost orchids - just the one. So very minimalist. The photos of models wearing these luxurious items are of louche young men draped over leather couches, wearing suits that appear to be one size too small and buttoned tightly across their chest, or gazelle-like young women wearing teeny tiny shorts (I told you that trend was everywhere) carrying giant Louis Vuitton handbags (the bags are bigger than the shorts). Penalty rates on Sundays a concern? I think not.

As you proceed to the lower levels, it becomes more mainstream middle class and the displays become showier. The crowds build. On the bottom level are the supermarkets for the plebeian types who seek out food specials and, dare I say it, toilet paper.

Going to Chadstone is like entering seductive pleasure gardens of enticement and delight. So many sales, so much stuff, all marked down and attractively displayed! I defy anyone to go there with two items on the shopping list and leave with only those things. My daughter and I were after Manchester (household linen, not the football team). Did we return home with just towels and pillows? We did not. We also had in our possession a range of gorgeous and bargain priced items including a sparkly dress, a must-have cardigan, Ugg boots, a fancy drink bottle and a world map. We were seduced the instant we entered the temple of Chadstone in all its shiny, come-hither glory. We didn't stand a chance.

Topics:  dr airdre grant melbourne

Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

NCEIA Dolphin Awards looking for the best of 2017

NEVER TOO LATE: Ivan Perger, 66, received his first NCEIA Dolphin Award in the folk category in 2014.

Entries to the North Coast music awards are now open

CWA amenities clean, safe space for mothers

GOING STRONG: Acting president of Lismore CWA Jan Clifford OAM and secretary Janet Henderson outside the CWA rooms in Spinks Park.

Lismore rooms have welcomed nursing mums and bubs since 1928

All hail Super Minister Peter Dutton

Why does the PM want a super ministry?

Local Partners

Camphor Laurel loss threatens fruit dove

The rose-crowned fruit dove is listed as vulnerable in NSW due to habitat loss from the clearing of rainforest and the removal of camphor laurel trees

Why crowds are loving Happy Kanye at Splendour

Danger Dave and Melissah Marie with the artwork Happy Kanye at Splendour in the Festival 2017.

By Barcelona-based artistic collective Hungry Castle

Amber Heard, Elon Musk among Splendour celebs

Bernard Fanning plays the main stage at Splendour in the Grass 2017 on day 2.

DAY TWO of Splendour in the Grass was the day of celebrities.

VIDEO: Girls can feel safe at Splendour

Punters at Splendour in the Grass 2016 at Byron Bay.

High visibility police will be among the crowd at all times

The Block's family home rescue mission

RENO show's new concept – relocating and restoring crumbling heritage homes – proves its biggest challenge to date.

Angelina Jolie 4.0: Is anyone buying this?

Angelina Jolie, master media manipulator, is back.

Love The Bachelor and a feminist? Sorry, you can't be both

These 22 women trying to win Matty's heart... but at what cost? (Pic: Channel 10)

Tans will be sprayed. Roses will be distributed. Tears will be shed.

George RR Martin: Sixth book won't be out this year

Emilia Clarke returns as Daenerys Targaryen in the seventh season of Game of Thrones, which premieres only on Foxtel on July 17.

“I am still working on it, I am still months away..."

Mum spotted on Google Earth 18 months after death

A woman has spotted her mother on Google Earth - she died in 2015

What's on the big screen this week

A scene from the movie War for the Planet of the Apes.

AN ACTION franchise comes to its epic conclusion.

The Bachelor: Will farting be the key to Matty J's heart?

I don’t know what emotion this is.

MATTY J’s return as The Bachelor was sullied on the first night.

Hearty food for cold nights

Boneless lamb shoulder roast with crushed kipflers.

RECIPES: Two tasty lamb dishes to try this winter

How one man made more than $20m in a land deal

Varsity Lakes

Sale, with GST added, shows as a $26.4 million transaction

Tenant: Let me rent, I'll fix your property and pay for it

Noosaville tenant Tony Conyers thought his tenancy was guaranteed until 2035, so he spent his own money on the property. Now he's been told he may not be able to stay for even one more year.

Renter spent $30k on maintaining, improving property over 17 years

TENANTS FROM HELL: See the mess left by evicted couple

DISGUSTING: Mess left by evicted tenants. Owner of the Mongogarie property Christine Beatty has been left at least $5000 out of pocket.

Couple were 'living large' while not paying their rent

How Gladstone's cheapest and most expensive homes stack up

SPECTACULAR: This home on Springs Road, Agnes Water, is selling in the mid-$2 million range.

With the market currently low, now is the time to invest.

Ready to SELL your property?

Post Your Ad Here!