Dettol tops leader board as most trusted brand

CADBURY has lost its long-held mantle as Australia's most trusted chocolate, with Lindt topping the confectionery category in the annual poll of Australia's Most Trusted Brands.

And of all the names, products and services that fight for our attention, Dettol is the one we believe in above all others.

Hills Hoist, meantime, has maintained its title as Australia's most 'iconic brand' (edging out Arnott's and SPC), while Guide Dogs is the nation's most trusted charity (coming in ahead of the RSPCA and Red Cross).

As part of its annual Trust series, the latest Australian Reader's Digest reveals the brands and companies that have won the crucial battle - sometimes across generations - to build a name and a product we believe in. 

Australia's Top Ten Trusted Brands

  • Dettol
  • Dulux
  • Colgate
  • Band-Aid
  • Dyson
  • Parker Pens
  • Panadol
  • Sony
  • Twinings
  • Lipton

NYE colours Lismore at Fruitopia

NYE colours Lismore at Fruitopia

SugarCane cuts a colourful swath at Fruitopia

When business thrives flow through is felt

When business thrives flow through is felt

A cluster of businesses create a hub and investors move in

No man's land loves active wear

No man's land loves active wear

"WHEN travelling it is important to wear the right clothing.

Local Partners