COOLUM could soon become known for something other than its relaxed beach lifestyle - something very, very strange.
The town has become the venue for a new ABC2 mini-series, The Strange Calls, starring acclaimed Australian performer Barry Crocker.
It is the plot of the mini-series, written and directed by Coolum local Daley Pearson, which will have people talking.
It follows a young police officer, Constable Toby Banks, who must deal with a town of helpless locals whose emergency calls are getting stranger every day.
Banks, played by Toby Truslove, discovers "that when the sun goes down, the phone starts ringing and weird things emerge from Mount Coolum's shadows".
His "sidekick" Gregor - played by Crocker - is a "mysterious night janitor determined to expose the truth about Coolum's paranormal secrets".
The series is produced by Hoodlum, the Emmy and BAFTA award-winning team behind Lost, Spooks and Flash Forward.
Coolum will be more than a venue for the film, it will form part of the plot.
Executive producer Tracey Robertson said the mini-series references Coolum in a very fun, quirky tone.
Coolum Business and Tourism president Noel Mooney said he always thought Mount Coolum "had something about it", in a good way.
"Whenever a storm hits the Sunshine Coast, Coolum misses it," he said.
"It's like Mount Coolum protects it."
Coolum Beach Resort was booked out last week as a cast and crew of about 60 began filming around town.
The production team borrowed the entrance sign "Coolum - Sea for Yourself" to use in the series.
Mr Mooney hoped Coolum would not gain a reputation as an area for the paranormal but said any publicity was good publicity.
Hoodlum plans to use Twitter and the show's website as an invitation for audiences to "communicate with the character.
Ms Robertson said they hoped the audience would "share strange sightings - the online is all fictional and also meant for interaction," she said.
The first series of six 30-minute shows will air on ABC2 this year.
It will be the first comedy series to be conceived, written and filmed in Queensland.
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