EARLY next year, the Sunshine Coast will be beamed into almost 2.3 million households across Australia during the prime timeslot of 7.30pm.
Into Water and Beyond, an adventure and lifestyle travel series focusing on enjoyable, often unique experiences, was in the region filming last week.
In addition to a TV broadcast, the episode will be distributed digitally on an online travel video channel, and on YouTube, reaching a large international audience.
Filming is an initiative organised by Sunshine Coast Destination Ltd (SCDL), and participating operators Go Wake Cable Park, The Ginger Factory, Noosa Dreamboats, The Ultimate Thrillride, Aussie World, UnderWater World and Fish n Crab Deep Sea Charters.
"The program will not only showcase the Sunshine Coast's natural assets but the many experiences the region has to offer," SCDL CEO Steve Cooper said.
"Travel shows are a tried and true formula for showcasing products to a wide audience, and with the incorporation of social media and online distribution, the Sunshine Coast will reach far and wide," Mr Cooper said.
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