CHINA Southern Airlines is introducing a new route to Europe.
The Canton route, a three flight a week schedule, will capitalise on new services from China Southern Airlines' Guangzhou hub to London Heathrow in June.
China Southern executive vice president He Zongkai said he hoped the Canton route would become as popular as the Kangaroo route for Australians travelling to London and Europe.
"This June we will launch a new Guangzhou-London air service and increase flight frequencies on our Guangzhou-Paris and Guangzhou-Amsterdam services to make Guangzhou an ideal transfer hub between Australia and Europe.
"I would like to call this air link the Canton route.
"Since last year, China Southern Airlines has operated double daily flights between Sydney and Guangzhou.
"We have increased the frequency of our Melbourne-Guangzhou service to double daily, extended our Brisbane-Guangzhou route to Beijing, and launched a new Perth-Guangzhou-Beijing service with three weekly flights.
"China Southern presently operates 35 weekly flights from Australia to Guangzhou … and we expect that by the end of 2015 we will operate more than 110 weekly round-trip flights from Australia," Mr Zongkai said.
Update your news preferences and get the latest news delivered to your inbox.