Dr Andrew Rochford is the host of Ten's new breakfast show.
Dr Andrew Rochford is the host of Ten's new breakfast show. Contributed

Breakfast show's sluggish ratings

IN A business governed by numbers, you would figure Channel Ten is rather worried about Breakfast.

While its direct rivals slug it out for No.1 and No.2, the show's ratings are in the toilet.

Ten's foray into the morning news market began on February 23 with a modest 51,000 viewers.

By March its audience appeared to have settled around the mid-40,000 mark, but it has since regularly dipped below 30,000 - twice in May bottoming out at a mere 22,000 viewers.

Compared with the 300,000-plus who regularly watch Today on Channel Nine and Sunrise on Channel Seven, Breakfast looks to be in trouble.


Read more at Brisbane Times
 


Lismore Gallery exhibits capture our reach

Lismore Gallery exhibits capture our reach

As a public facility the gallery's remit is ensure reach is broad

Escape the screens and let's get cycling

Escape the screens and let's get cycling

cycling gives your mind a break and your body an influx of oxygen

Gallery exhibits a 'portrait' of Lismore

Gallery exhibits a 'portrait' of Lismore

Two of our best photographers give Heart & Soul to new exhibition

Local Partners