Cash to promote sun safe initiative for the young

QUEENSLAND Health will invest $1.2 million towards promoting a new sun safe initiative aimed at younger people.

Health Minister Lawrence Springborg said, in his response to a Question without Notice tabled in State Parliament this week, prevention was the key to reduce the number of Queenslanders who are struck down with skin cancer each year.

"Skin cancer continues to affect too many lives in Queensland," he said.

"We have the highest rates of melanoma and non-melanoma skin cancer in the world.

"Our most recent data indicates in 2010 there were more than 3000 new cases of melanoma and 365 deaths."

Mr Springborg said the campaigns would target people aged 15-24 years old and would use a variety of mediums to get the message across including via social media platforms.

"The first campaign was released last month and features the character 'Sun Mum' who delivers sun safe messages that are not easily ignored," he said.

"The second, to be released early this year, will be a public relations focused strategy around skin care, beauty and fashion that is sun safe."

Mr Springborg said reducing exposure to UV radiation was the most effective and modifiable risk factor for the prevention of all types of skin cancer.

"We can all play a role in reinforcing the importance of sun safe messages in our communities."  

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