BYRON Shire Mayor Simon Richardson said too many New Year's revellers had shown no respect and trashed Byron Bay.
Councillor Richardson said it was vital a strategic approach to the celebration be developed.
"It is perhaps time to reconsider what we as a community want to provide on this night.
Personally, I think finishing up at 9.30pm should be considered.
We can provide family friendly entertainment, have better quality fireworks and finish well before 12 midnight," he said.
"Word will quickly get out that the Byron New Years Eve theme park is no longer open for business and the extra visitors unable to be absorbed this year will diminish."
"Clearly, most of the people in town in Byron Bay had a wonderful experience and treated themselves, others and the town relatively respectfully."
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