IN the drive to maintain competitiveness in the workplace, increasing numbers of men are turning to Botox and other anti-ageing injectables to maintain a youthful appearance.
Brooke Francisco is a registered nurse who has worked in the field for 10 years.
She said men usually enquired about the surgery for themselves after seeing the results achieved by their partners or girlfriends.
"It's particularly appealing to businessmen wanting to look fit and well-rested so they can present well," Ms Francisco said.
"When men get to 50 they can develop deep furrows between the brows.
"It's natural but it can make you continually look tired and slightly pissed off, which is not a good look for engaging with people."
Brian, a 51-year-old Northern Rivers health worker, took up the opportunity to have some work done.
A friend in the industry asked him to be the test subject for a visiting doctor who was an expert in the field.
He had some dermal filler in his chin, around his cheekbones and nose and Botox in the furrows of his brow.
"I didn't tell anyone and only two people picked that I had surgery. Everyone else just thought I looked well-rested and a lot fresher-faced," he said.
"Many people are scared off having work done because we all see the facial surgery bloopers in the news.
"The doctor was very empathetic. I had some things that I thought needed doing and then he gave me his professional opinion as to what he noticed about my face and in the end we compromised.
"It made me feel very different. I left the surgery with a spring in my step.
"You feel more confident when your face takes on a change. It definitely gives you a lift."
Mandy Hargraves, director of North Coast Recruitment, often deals with older executive placements.
She said her company looked at the skills of the prospective employee rather than their looks or age.
"If the client is older then they have a lot of experience and they are still valuable candidates," Ms Hargraves said.
"We often get mature people who may have been made redundant in their previous job.
"Their confidence may have taken a hit and they often feel that their age is a handicap.
"If they carry that worry about their age into an interview then it will come through.
"It really is something they need to deal with by changing their mindset rather than the way they look, and concentrate on their positives rather than their looks."
Ms Francisco said average treatments cost about $1200 per session and could last for 18-24 months.
"The aim is to make them look better and make them look more like themselves," she said.
"There is no recovery time and they can walk out the door immediately, instantly improved.
"There is a really high level of patient satisfaction - that is why I do my work."
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