A MAN has raised the bargain hunting steaks after knocking off a 7kg side of beef in a brazen theft caught on CCTV.
Security cameras inside Betros Bros captured a man entering the Russell St shop about 7.15pm Thursday.
Footage shows the man in front of the meat cabinet for a bit before he leans in and lifts out the rump steak, valued at about $70.
He then turns and walks down another aisle, checks for other customers before stuffing the bargain-priced beef up under his sweat shirt and walking calmly from the shop.
The rump is on special at $9.90 a kilogram.
The theft shocked shop owner Bevan Betros.
"He's very brazen," he said.
"During Thursday night shopping, this person came in and came straight to the meat fridge, picked up a whole cri-vacced rump worth $70, turned around and slipped it straight up his sweat shirt.
"The girl on the check-out noticed a suspicious person so we looked at the security footage and we're quite shocked.
"We do everything we're supposed to do then we get somebody like this come into the store and it just knocks everybody about."
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Mr Betros has called on Chronicle readers to take note of the man and if he appears familiar, to contact police.
He said he reported the theft to police yesterday morning, but hoped members of the public could help speed up identifying the man.
"We've put the police report in but these things can take weeks, so we're hoping someone out there who reads The Chronicle can identify this bloke and call the police," Mr Betros said.
"This sort of activity is no good and it makes it hard for businesses to survive."
Mr Betros said readers had previously helped identify a man that stole a prime rib from the shop by stuffing it down his pants.