FOR many women, finding the time and money to uphold a beauty regime is difficult, if not impossible.
But don't try this excuse on author-turned-entrepreneur Kim Morrison.
To her, maintaining a beauty regime is as simple as making it a priority.
"We need to create rituals to make ourselves feel special," Ms Morrison said.
"Doing something for you, that's what I believe skin-care and beauty is all about."
Ms Morrison, co-author of Like Chocolate for Women, runs the successful beauty/party-planning business Twenty8 which provides women with all-natural beauty products.
Initially focused on writing and endorsing other people's products, Ms Morrison and her then business partner Fleur Whelligan were not completely passionate about the products they spruced.
They knew many products on the market, while labelled organic, contained chemicals which could be absorbed by the body and they questioned the long-term effects using these products would have.
So they set out to make their own all-natural range.
After initial setbacks, hard work prevailed and Twenty8 was born, and with it, a whole new way of looking at beauty.
"I educate and inspire women to retrain how they think about themselves," Ms Morrison said.
"Women want to be happy, healthy, confident, content and real."
One of Twenty8's main messages to women is "self care is not selfish - it's essential", something which busy women often forget.
"People will read this and go, 'I know that' so I call myself a professional reminder," Ms Morrison said.
The Twenty8 range includes skin care products such as toners and serums, pure essential oils, health food boosters and books.
Ms Morrison, who has years of experience in aromatherapy, believes essential oils are a big part of anti-aging, or as she likes to call it, aging with grace.
"Good products come from nature like high-quality organic and virgin plant oils," she said.
"The more processed a product, the less vitality it has."
Ms Morrison holds workshops and events to educate women and provide them with much-needed time out to pamper and indulge.
Such an event was The Sweet Retreat, which was held at Mooloolaba recently.
"We learn some ancient old remedies that have been around for thousands of years and we learn about aromatherapy and how we can use them in a daily way," Ms Morrison said.
Twenty8 also plans home party SPArkle Experiences: a chance for women to invite their friends over, relax and learn about aromatherapy and anti-aging.
Despite Ms Morrison's business partner leaving six months ago, the business has gone from strength to strength, increasing its local and international presence.
She has customers as far as Hungary, Turkey, the US and Thailand.
She also plans to move the business from her home to a corporate space on the Coast so that clients can come and buy Twenty8 products without going through the website.
For more information about the range or an in-home SPArkle experience, visit twenty8.com.
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