NEXT week is Body Image and Eating Disorder Awareness Week.
To help spread the message, women from the RED Inc. Women's Group are spreading their butterfly wings and setting up a stall in Molesworth Street.
They will be selling "healthy and fabulously yummy cakes, slices and relishes" outside Sportsgirl from 10am-2pm next Tuesday, September 4.
All money raised will go to the Butterfly Foundation, an Australian organisation dedicated to assisting those affected by eating disorders and negative body image.
"Lots of women I know have a hard time accepting their bodies and are constantly worried about what people think about them," co-organiser Megan Firth said.
"We are all born beautiful and we should accept that we all look different."
Co-facilitator of the Women's Group, Sunita Bala, said they had been writing stories with the intention of publishing them in a book.
"The important issues raised by the Butterfly Foundation have been a great way of engaging young people who may not normally consider themselves interested in charity work. It's a great way of giving back to their own community," she said.
For more information about the Butterfly Foundation go to www.thebutterfly foundation.org.au.
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