Lifestyle

Australia, are you ready to discovery some Soul?

GOT NO SOUL? A driveaway price of $24,990 and new style and kit means Kia is hopeful Australians finally give its boxy and very fun Soul model a bit of love.
GOT NO SOUL? A driveaway price of $24,990 and new style and kit means Kia is hopeful Australians finally give its boxy and very fun Soul model a bit of love.

HEY, Australia. Where's your sense of fun gone?  

More importantly, where the bloody hell's your soul? Kia's Soul I'm talking. The funky little square box on wheels which despite its fun quirkiness we Aussies refuse to buy.  

It wouldn't be so unusual if the rest of the world eschewed them too. But here's the thing. In America, Kia sells more Souls than any other car in its range. Yes, really.  

2017 Kia Soul.Photo: Contributed
2017 Kia Soul.Photo: Contributed

Not in small numbers either. The Korean brand shifted nearly 150,000 Souls in the States in 2015, making it the best-selling sub-compact car on its market.  

For 2015, our top seller in this segment was the Mazda2. In America, the Soul outsells the Mazda by more than four to one.   

It's a head scratcher for Kia Australia, so for the MY2017 Soul, the brand is getting more aggressive in its efforts to woo buyers. Especially the "hip urban youths" it first targeted from its 2009 launch.  

Prices are down from $26,990 plus on-roads to $24,990 drive away, while exterior styling changes include a refreshed radiator grille, bumper, air intake, fog lamps and wheel design.   

2017 Kia Soul.Photo: Contributed
2017 Kia Soul.Photo: Contributed

Inside there's a refined centre fascia, new cloth door trim, new seat covering and metal painted steering wheel bezel. There's also an upgraded 5.0-inch colour-screen audio unit and a new Drive Mode Select to adjust steering and engine mapping.  

But the most compelling reason to buy one, aside from the eye-catching style, is Kia's seven-year unlimited kilometre warranty and roadside assist. That's of mighty appeal to private and business buyers alike, surely?  

In America, these Souls are ubiquitous as mobile billboards for companies, but the same idea simply hasn't caught on here. The proof? Australians bought just 178 Souls in 2015, and sales have dropped off again in 2016 - we've ordered a mere 65 in 2016 thus far. I reckon businesses in particular are missing a trick here, especially with that unbeatable warranty.  

2017 Kia Soul.Photo: Contributed
2017 Kia Soul.Photo: Contributed

Okay, so it may be a tad plasticky inside, the boot's tiny, it's a bit wanting on the spec front and the Soul can't match its rivals for driving dynamics. But you sit pleasingly high, passenger space is generous and if you like attention, you'll be happy in your mobile style statement.  

Plus, as America proves, if you're into aftermarket modifying, few cars respond better to a touch of personalisation than the Soul. It really is a cult car over there.  

CALIFORNIA SOUL: Americans go mad for modifying Kia Souls.
CALIFORNIA SOUL: Americans go mad for modifying Kia Souls.

From the factory, Australian Souls can be had with single-tone metallic paint for a cheapie $520, while you can go two-tone (a good look for this Kia box) with white body and red roof ($390) or red body with black roof ($910).   

Kia is realistic about where the Soul sits in the hearts of the Australian buying public, admitting it has largely flown under the radar on our shores.  

SOUL STATEMENT: Modified Soul from America.
SOUL STATEMENT: Modified Soul from America.

"The Soul certainly deserves greater recognition than it has enjoyed and with the preferred SUV-like seating position, a willing 2.0-litre engine, a 6-speed automatic and clever interior space we believe it has a strong future in Australia," said Kia Motors Australia Chief Operating Officer Damien Meredith.

"Even the best can do with a helping hand from time to time, and for Soul the 2017 adjustments are just that - a bit of a boost for what is an excellent vehicle."  

ON TOW: Modified Soul from America.
ON TOW: Modified Soul from America.

It could be make or break for the Soul model in Australia if these latest moves don't see a buck up in sales.

And in a market heavy on vanilla styling, that would be a real loss.  

ERRR....Modified Soul from America.
ERRR....Modified Soul from America.

Topics:  cars news driveaway pricing kia soul modified motoring my2017 new models update


Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Have your say on Lismore's signature tree

The Illawarra Flame Tree has been proposed as Lismore's own signature tree.

One person proposed the Illawarra flame tree, we suggest the cedar

Lunch lauds women

Organisers of the Lismore Women's Festival Luncheon Back - left to right: Zoe Dodd, Louise Collins, Sandra Handley Front - left to right: Emily Fajerman, Amelia Bolt, Lois Kelly, Zell Bennett

Festival attracts big names for its luncheon

Hollywood star to shine at high tea

STAR: Virginia Elizabeth 'Geena' Davis is an American actress, film producer, writer, former fashion model, and former archer.

Star of Beetlejuice, Thelma and Louise discussing Women and Media

Local Partners

EAT THE STREET: Save the date for this year's festival

MORE food stalls and cooking demonstrations at the signature Lismore event.

Andy Saunders brings race, family and life into comedy

ON STAGE: Australian comedian Andy Saunders wants to help us all lighten up.

Part of NORPA's Lismore Laughs 2017

BIG RIDE: Matt to bring out smiles for Smiddy

LONG WAY ROUND: Matt Muir raises his bike in triumph on his ride last year.

Fundraiser at Yamba Shores Tavern ahead of 800km charity ride

TLK trio ready to tell stories

Hip Hop outfit Teddy Lewis King are Teddy Rhodes, Mitch King and DJ Mud.

Hip hop troupe prepares to release new single

Tensions high at pointy end of MKR's round two

WHEN an ex-vegan pacifist says "I think people that score strategically need a kick in the shins”, the MKR gloves are off.

Jungle Jay sent packing from I'm a Celebrity

I'm A Celebrity ... Get Me Out Here! contestant Jay Laga'aia with Keira.

BIG friendly giant Jay Laga'aia has been eliminated from I'm A Celeb

Carson Kressley brings 'camp' to I'm a Celebrity jungle

"I am not all Park Avenue and daffodils” ... Carson Kressley.

Meet the "campest” campmate to star on I'm a Celebrity.

Star Wars: The Last Jedi mystery already solved

FILE- This undated file photo provided by Disney shows Daisey Ridley as Rey, left, and John Boyega as Finn, in a scene from the film, \"Star Wars: The Force Awakens.\" Hasbro said it is changing its Star Wars Monopoly set after an 8-year-old girl became upset that Rey, the movie's female heroine, was not included as a figure along with Darth Vader and Kylo Ren. (Disney/Lucasfilm via AP, File) MANDATORY CREDIT

A key mystery surrounding the title of episode eight has been solved

Kids' game "full of f**king paedophiles" according to dad

A mortified dad has expressed serious concerns over an online game

Lisa Marie Presley's ex caught with child pics: court

Lisa Marie Presley, at right, and her husband, Michael Lockwood back in 2010. FILE

Lisa Marie, 49, claimed she was left “sick to her stomach”

Robert Irwin introduces Jimmy Fallon to wild guests

Robert Irwin introduces Tonight Show host Jimmy Fallon to a cuddly sloth.

ROBERT Irwin continues Steve's legacy.

What $11.9m can get you on Coast's most exclusive street

29-31 Wyuna Drive Noosaville Qld 4566

This is what a cool $11.9m can get you

How a first home buyer built house with no deposit

NEARLY THERE: Construction on the first house to home orphans at Umoja began in January.



Photo Contributed

His home will be completed later this year.

Just a lazy $2.9 million, this hideaway could be yours

Fancy a rainforest hideaway?

“We figured we wanted to spend more time outside."

ROOM FOR RENT: Airbnb market takes off in Toowoomba

Airbnb places are popping up faster than ever before in Toowoomba

Single dad, four kids, turned away from 12 homes. Why?

Sole parent Derek Fenech, with his daughters Amelio, 2, and Katherine, 1, is desperate to find a home for his family of four in Mackay.

Family of five knocked back for rentals in Mackay.

Ready to SELL your property?

Post Your Ad Here!