When 22-year-old game shop attendant Amy Neill dressed a Pokemon White trainer Hilda for a Cosplay event in Brisbane she never expected what would follow.
For those unaware, Cosplay means costume play and describes the event where players dress up as a fictional character and attend a convention with like-minded people.
Cosplay type events are held throughout Australia and across the world, attracting thousands of dedicated followers who often spend hundreds of hours and dollars on their costumes.
While at the Brisbane event, Miss Neill caught the eye of Sydney photographer Benjamin Koelewijn.
Mr Koelewijn said he was blown away by the execution of Ms Neill's costume and asked her for a photo shoot. Flattered, Ms Neill obliged to a quick shoot.
"It was good because not many people recognise the character because it's a new game," she said.
"I was good to get nice photos of the costume."
Ms Neill then carried on with the day at the Brisbane event.
It wasn't until the Sydney photographer returned home and posted the pictures of Ms Neill to internet site deviantART that things became interesting.
The picture of Ms Neill gathered a quick following from one click to 100 and overnight her photo had gathered over half a million views.
"It was a bit scary actually," Ms Neill laughed.
The Bundaberg Cosplayer said she never expected the image would get such a reaction from the online community.
If you type Pokemon white trainer Hilda' into a Google search engine, the photo of Ms Neill is a top result.
Perhaps the even more incredible feat is that Ms Neill makes all the costumes herself.
Armed with her sewing machine and Bundaberg's Spotlight fabrics, Ms Neill says she's had much trial and error creating her masterpieces.
A Cosplayer of three years, Ms Neill said of the 10 costumes she's attempted to make, only two have been fails.
But despite the attention attracted by her Pokemon White trainer costume, Ms Neill said it couldn't compete with her Dragon Ball Z Goku costume.
"That was probably the funniest one to run around as," she said.
Ms Neill said her most important tip was to not take Cosplay too seriously and just "have fun".
Update your news preferences and get the latest news delivered to your inbox.