With all the slick, glossy tourism brochures put out by other regions, now Lismore mayor Merv King has one he can call his own.
Its something that has been lacking in Lismore, said Cr King. At last we have the opportunity to compete with other areas. We havent had a brochure like this before and Im sure it will be an invaluable marketing tool.
The 34-page brochure on Lismore, Nimbin and surrounding villages was launched last Monday and has been greeted enthusiastically by both Council, which stumped up $25,000 towards the cost, and from industry advertisers who paid the remaining $25,000.
However, there have been some rumblings over the omission of MardiGrass and the Hemp Embassy from the double-page centre spread on Nimbin. MardiGrass, which attracts 10,000 visitors a year, was not mentioned in the brochures double page list of festivals and events either.
Im sorry that Council seem to be embarrassed by us and still have little idea of what Nimbin is about, said Hemp Embassy president, Michael Balderstone. They need to visit us occasionally, take off their shoes, relax and stop judging us.
Councils tourism services co-ordinator Mitch Lowe said there simply wasnt space to include all of the towns festivals and events.
He said 100,000 copies of the brochure will now be distributed to targeted centres in regional NSW, south-east Queensland and Sydney.
Owner of Suzannes Hideaway in Clunes and brochure advertiser, Suzanne McGuiness, said she liked the detailed map at the back, and the large number of visitor attractions and events that were highlighted.
It looks fabulous, she said. And you want to tantalise your guests to come back because they dont have time to do everything.
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