Where the bloody hell are they?

The NSW Minister for Tourism Matt Brown on Friday launched a marketing campaign to help bring visitors back to the Northern Rivers.

The state and federal governments have each provided $300,000 towards a flood recovery tourism promotion campaign, with local businesses contributing $212,000.

Its important to promote the region because industries lost a lot of money after the flood. There has been a lack of confidence in the area, particularly as these floods hit during the holiday season, Mr Brown said.

Lismore City Council tourism co-ordinator Mitch Lowe said the flood relief fund would have a significant impact.

A lot of our tourism operators did it tough in January with the floods. We lost a cricket and a baseball tournament, at a cost of about $900,000 for the Lismore economy, Mr Lowe said. We need to reassure visitors throughout Australia that Lismore is open for business and the floods have subsided so there is a lot for people to come and see and do.

From tourism operators all the way through to local businesses and shops there will be a flow-on effect when people come back. Business has done it pretty tough since the floods.

The Minister also announced a joint partnership with Jetstar for a $1.1million campaign to boost north coast tourism.

The campaign will promote Ballina and Byron Bay as tourist destinations and the Minister said the region, in general, would enjoy flow-on effects.

Its my job to get more tourists into areas and if business partners come to me with serious money on the table to stimulate the local economy Ill talk turkey, Mr Brown said.

Lismore is a big university town and theres a lot for people to do and see.

The campaign will run for six weeks and includes television, print and online advertising in Sydney, Melbourne, Brisbane and Adelaide.

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