Are you sick or just lazy?

Strivor is a new product from the drug people for the unmotivated among us. Whod have thought that laziness was a disease treatable by drugs? A film The New Epidemic screening at the Byron Bay Film Festival this Saturday will explore the validity of the new disease Motivational Deficiency Disorder.

The film The New Epidemic asks if Motivational Deficiency Disorder (MDD) is a real disease or is the pharmaceutical drug industry turning us all into patients?

The film explores whether MDD is just another example of the pharmaceutical industry marketing disease in order to sell drugs to healthy people.

The disorders symptoms are said to range from mild sensations of being trapped on the couch (I think Im a sufferer!) to the most severe cases where sufferers lose the motivation to breathe according to Professor Leth Argos, who helped develop Strivor, the drug used to treat the disease.

However, some argue that this is just another example of disease mongering. Ray Moynihan, co-author of Selling Sickness, says that the corporate sponsored creation of disease is a classic technique used by Big Pharma to expand their market to include healthy people. They dont want to be limited to selling products only to people who are truly ill.

The New Epidemic takes you behind the scenes for a rare insight into the lengths that the drug industry will go to in order to push their pills. The film, produced by local filmmakers Miranda Burne and Ray Moynihan, will screen during the local session of the BBFF this Saturday, March 8, at 10.30am at the Byron Community Centre.

For more info on the festival visit www.bbff.com.au.


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