Meeting tourism challenges head on

Southern Cross University business and tourism student Lauren Bouquet gives Gay Stuart from Canberra the run-down on what to see and do in Ballina.

Enticing tourists to enjoy the sights and sounds of Ballina before theyve even left the Ballina/Byron Gateway Airport is the aim of a new initiative to capture the incoming tourist market.

The Ballina Visitor Centre recently recruited a volunteer Southern Cross University business and tourism student Lauren Bouquet to meet and greet visitors at the airport with a friendly smile, a local road map and a copy of the Ballina Coast & Hinterland Visitor Guide.

People have asked for some really obscure info like where to hire surfboards and where to go fossicking, so Ive actually learnt a fair bit I didnt even know about where I live, said Lauren, whose been a resident of Ballina for 11 years. I probably talk to about 50 people a day and I just rattle off everything I can think of to see and do.

Lauren has been meeting and greeting people for the last three weeks. Ballina Visitor Centre tourism co-ordinator Caroline Breen said while its difficult to gauge the benefit of the project, they hope to hold it again next year.


High five all you awesome women out there

High five all you awesome women out there

Jenny Dowell slam-dunked the final question on QandA

PHOTOS: Did we take your photo in the Q&A audience?

PHOTOS: Did we take your photo in the Q&A audience?

Producers impressed by "informed, passionate” Lismore locals

North Coast groups gather for farmers out west

North Coast groups gather for farmers out west

North Coast groups gather for farmers out west

Local Partners