Supermarket giants fish for support

Paul Thomas backs local fishmongers over supermarkets to offer the best supply of fresh caught fish.
Paul Thomas backs local fishmongers over supermarkets to offer the best supply of fresh caught fish. John Mccutcheon

SUNSHINE Coast fishmongers are unfazed over the Coles-Woolworths supermarket war expanding to include wild-caught fish.

Fishmongers say the retail giants' push to further portray themselves as environmentally conscious by removing unsustainable fish species from their shelves will not result in smaller operators taking a financial hit.

They are also sceptical of the genuineness of the retailers' actions, saying they have the distinct air of a PR stunt.

In the latest power play to lure customers, Coles on the weekend announced its fresh wild-caught fish would soon come with Sustainable Choice stickers.

A spokesman for the company said the move followed a year-long review of its fish purchases by World Wildlife Fund Australia marine experts.

Previously, Coles and Woolworths said they had banned threatened species, with the former putting a 2015 deadline on it removing unsustainable species from its shelves.

Woolworths has teamed with the Sustainable Fisheries Partnership Fund.

The campaigns to espouse their green credentials follow battles over hormone-free beef and heavily discounted milk and bread.

But unlike the milk war, which has taken a hefty toll on numerous dairy farmers, fishmongers do not believe their bottom line will be affected.

Point Cartwright Seafoods owner Paul Thomas said the supermarkets were engaged in a marketing ploy designed to convince customers they were buying fresh fish.

"It's very difficult for organisations such as Coles and Woolworths to supply fresh seafood," he said.

"I can see where they're going with this.

"They're trying to prick people's consciousness because they just don't have the fresh (fish) product to sell in their stores."

A Mooloolah River Fisheries spokesman said the retailers' market dominance "gives them considerable room for manipulation".

However, he added: "They don't really bother us. A large percentage of the product they handle is imported product."

Coles business category manager Jon Haggett said it was important to reassure customers that the seafood they bought was sustainable.

"With WWF having now reviewed all of our fresh-caught fish, we can confidently tell customers which of their favourite fish are not only great quality but also caught in a more sustainable way," he said.

Topics:  coles paul thomas woolworths

Stay Connected

Update your news preferences and get the latest news delivered to your inbox.

Shark victim: "I just want to enjoy being alive today'

A young surfer had a lucky escape after being hit by a shark at Broken Head near Byron Bay. Photo: Twitter - Geoffrey John Knapp.

“I just want to enjoy being alive today.''

Federal grant keeps NORPA telling our local stories

ANNOUNCEMENT: NORPA's Producer Marisa Snow, Artistic Director Julian Louis, General Manager Patrick Healy, Chair David Wolff, with Member for Page Kevin Hogan.

Arts company granted almost $400,00 over two years

Brave boy uncovers man's cow sex, child sexual abuse

A beast in the main arena at the 2012 Ekka.

Police praise boy for testimony of man's abuse and sex with a cow

Local Partners

Kristie doesn't mind being the third wheel in Survivor final

Kristie Bennett in a scene from Australian Survivor.

SOLO player will take on Survivor's power couple Lee and El tonight.

Scary hoping Posh and Sporty will re-join The Spice Girls

Mel B

Mel B hoping Victoria Beckham, Mel C will re-join The Spice Girls

REVIEW: Michael McIntyre has Brisbane in stitches

Michael McIntyre in a scene from his TV series Michael McIntyre's Comedy Roadshow.

BRITISH comedian is in the country on his Happy and Glorious Tour.

Cliff Richard doesn't need Rod Stewart's help with legal bills

Sir Cliff Richard

"'Don't worry, I'm loaded. I won't keep you to it.' "

Bindi Irwin named in MAXIM HOT 100 list

Wildlife Warrior named among Australia's most beautiful women

Look at me! Kath and Kim home up for sale

Kath and Kim from the iconic Aussie TV series.

'Crack open the Baileys and grab a box of BBQ Shapes'

How to fit 100,000 new homes on the Coast

Property, real estate, housing, suburb,  August 2016

Fitting 2m extra people in south-east Qld in 25 years a balance

Hinterland horse stud passed in for $8.25 million

UNREAL: This Maleny estate is incredible.

12-bedroom hinterland horse stud still available

Hit songwriter's Noosa mansion on market

SPECIAL PLACE: The Cintamani estate is going to tender, marketed by Tom Offermann Real Estate.

Is this Queensland's best property?

Kiwi siblings snap up Dotcom mansion for $32.5m

The new toy company owners of the Coatesville mansion want replace any controversy with positivity and fun. Photo / Barfoot and Thompson

The trio paid $32.5 million for the property in June

New $200 million development will create 580 jobs

Cassie And Josh with baby Alfie and daughter Andee. They have bought at new Lennox Head development Epiq.

Majority of new positions will be given to Northern Rivers locals