BIG or small, tall or short, petite, freckly or pear-shaped - we're all the same underneath it all.
Four Ipswich women have chosen an attention-getting means to get this point across; by posing for a nude photo shoot.
The ladies, Babette, Camellia, Micky and Kerri, teamed up to encourage women to be confident about their bodies.
Babette said the Beautifully Bold shoot captured her at her best, after a turbulent time spent managing her newly diagnosed coeliac disease and her son's autism.
"It was a terrible time, I lost so much weight and it's only now that we cope much better," Babette said.
"I have put on 10 kilos and I feel great ... the opportunity to participate in a shoot like this was like a sign to embrace what I have and who I am and I'm so proud to have done it."
Camellia's reason for participating in the shoot was to promote a healthy lifestyle rather than a focus on looks.
Having been "tormented" from an early age about how thin she was, Camellia said it was important not to care what others think.
"Stuff the hang ups and embrace what you have," she said. "It's all about fitting in exercise where you can - not to lose weight, but to be healthy in body and mind."
Kerri was one of the first ladies to volunteer for the shoot, and said it showed off more than just her body.
"I am still on cloud nine. The feedback I have received has been overwhelming," Kerri said.
"It means more than just having your photo taken, the process of doing it brings out your self confidence."
Micky also said she was happy she made the brave decision to take part.
"The idea of doing the shoot was scary at the start, but afterwards I felt great," she said.
The small group was pampered by new Ipswich salon Extensions with Hair before posing for the camera, and salon owner Lucinda Mudd said she was excited to take part in an initiative that promoted ordinary Ipswich women and mothers.
"You can't understand how good it feels to have a little me time, and these girls really deserved the opportunity," Ms Mudd said.
Minta Entertainment's Paula Stone said these images were just teasers, and a more comprehensive revelation would be uploaded to the company's Youtube channel in January.