TO LOSE a child of any age would be heartbreaking, but to lose a young child to unknown causes must be incomprehensible.
That's the stark reality faced by many unfortunate Australian families with more than 3000 SIDS related deaths recorded in 2010.
Since 1988, Red Nose Day has raised more than $16 million to fund ongoing research into Sudden Infant Death Syndrome.
Now in its 25th year, the day revolves around the concept of donning a red nose to be silly for a serious cause and has expanded to include a range of products to involve celebrities, businesses, vehicles and buildings Australia wide.
The Coffee Club at Kawana Shoppingworld is doing its bit to support the cause.
"We feel that it's an important charity to recognise and we're proud to have been a part of Red Nose Day for the past nine years," manager Mel McDonald said.
Ms McDonald said her strong support of the charity was, in part, due to her own tragic experience.
"I lost my child at 17 weeks, and although it wasn't lost at birth, it was just terrible," she said.
"It's not something that women should be ashamed to talk about and Red Nose Day is a great example of that."
The Kawana shop has sold out of their Red Nose Day merchandise.
"There are so many great things available to raise money for SIDS apart from just the noses," Ms McDonald said.
"There are wristbands, key rings and even lip balm which have proved very popular."
After a difficult time Ms McDonald is grateful to have fallen pregnant again.
"I'm pleased to say that I am pregnant once again and I'm looking forward to a happy, healthy pregnancy."